Subway is jumping on the faux-meat bandwagon with a Beyond Meat meatball sub

Subway

• Subway announced it is rolling out the the Beyond Meatball Marinara sub at 685 locations in the US and Canada in September.
• The sandwich swaps Subway’s classic meatballs for a vegan plant-based alternative made by Beyond Meat. 
• Beyond Meat has penned deals with chains including Dunkin’, Del Taco, and TGI Fridays. 
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Beyond Meat’s restaurant chain takeover continues with a new Subway partnership. 

On Wednesday, Subway announced it is rolling out the Beyond Meatball Marinara sub in 685 locations in the US and Canada for a limited time starting in September. 

The Beyond Meatball sub is a variation on Subway’s classic sandwich with the same sauce and cheese. However, it uses the Beyond Meatball, which was created by the plant-based "meat" maker exclusively for the sandwich chain. 

Read more: Plant-based ‘meat’ is conquering fast food. Here’s where you can get meat substitutes like the Beyond Burger and the Impossible Taco.

"Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds," Len Van Popering, Subway’s chief brand and innovation officer, said in a statement. 

Beyond Meat has announced deals with chains including Dunkin’, TGI Fridays, and Del Taco. 

"It’s not that interesting to me that really rich people eat super healthy food. It’s not moving the needle," Beyond Meat CEO Ethan Brown told Business Insider of the company’s work with restaurant chains. 

Subway has also recently announced new deals with high-profile brands. In the last month, the sandwich chain has launched Halo Top milkshakes and rolled out King’s Hawaiian bread at Subway locations. 

NOW WATCH: This animated map shows where Starbucks, Dunkin’, and McDonald’s coffee comes from

See Also:

• Walgreens is closing 200 stores in the US
• Top-ranking Victoria’s Secret exec is stepping down less than a year after he sparked backlash with comments about transgender and plus-size models
• I tried the plant-based burger Nestlé is launching to compete with Beyond Meat and Impossible Foods. Here’s what it tastes like.

SEE ALSO: Dunkin’ and Beyond Meat CEOs say they want to ‘democratize’ plant-based ‘meat’ with breakfast sandwiches

Source: Business Insider – ktaylor@businessinsider.com (Kate Taylor)