Tom Dulat / Stringer via Getty Images
- Business Insider is launching a list of CMOs to watch. We want to hear from you.
-
Please submit your ideas via this survey by August 16.
We’re seeking nominations for Business Insider’s inaugural list of CMOs to watch. We want to hear from you.
Please submit your ideas via this survey by August 16.
This list is separate from Business Insider’s annual compilation of the 25 most innovative CMOs in the world.
Rather than established CMOs, we are looking for rising marketing stars who may not have gotten widespread recognition for their work. They could be first-time marketing chiefs or people who have had the top marketing role at their company or brand for less than 12 months.
They don’t necessarily hold the CMO title, but they should be the senior-most marketing executives who are affecting change in their own companies and the industry at large.
Criteria and methodology
These executives are bringing fresh perspectives to marketing; helping their companies navigate an evolving industry; and innovating on a daily basis.
They could be pioneering new ways of melding data and marketing; building in-house capabilities; creatively reaching consumers; or cutting costs in new ways. They could be behind a challenger brand’s ascent.
The ranking will be determined by factors including the breadth of the marketing executive’s role and responsibilities; the scope of the changes they’ve introduced; and the person’s impact on the company’s performance and marketing and advertising industry broadly.
We will determine the list based on our reporting and the nominations we receive.
Again, please submit your nominations here.
Please include your contact information and as many details as possible on why your nominee deserves to be recognized. The deadline for submissions is August 16. We’ll aim to publish the list at the end of the month.
See Also:
- Taco Bell’s global chief brand officer is leaving the company after 4 years
- A Google spreadsheet of the marketing employees laid off by Uber this week is going viral
- People are obsessed with buying cars through Costco instead of at auto dealerships — these are the biggest differences between the two
Source: Business Insider – tdua@businessinsider.com (Tanya Dua)