AP Photo/Francois Mori
- Rihanna launched her new Fenty fashion brand, created with LVMH, at a pop-up store in Paris on Wednesday.
- The store opens its doors to the public on Friday. It will also be available to shop online from May 29.
- This is the first time that LVMH has founded a major fashion brand from scratch and the first time that a woman of color has headed up one of its brands.
- Visit Business Insider’s homepage for more stories.
Rihanna is breaking ground at LVMH with her new Fenty fashion brand.
The new brand, which Rihanna launched on Wednesday, is the first major fashion brand that LVMH has founded from scratch and the first of its brand to be headed up by a woman of color.
Fenty’s new Parisian pop-up is located in the heart of the trendy Marais district and officially opens to the public on Friday. It launches online on May 29.
Here’s what you can expect to see:
Rihanna unveiled the chic new Parisian boutique to a handful of fashion editors and celebrities.
Martin BUREAU / AFP / Getty Images
These fashion insiders swooned over her new collection, which features a mix of tailored blazers and oversized Japanese denim jackets.
AP Photo/Francois Mori
Source: Bloomberg
According to Vogue, the collection is a round-up of the kind of clothes Rihanna would like to have in her own wardrobe but couldn’t find elsewhere.
AP Photo/Francois Mori
"I often walk into stores and I’m like, ‘I love this, but I wish it was more like that, or in a different color or in a different fabric’ — and now I get to do it," she told Vogue.
See the rest of the story at Business Insider
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Source: Business Insider – feedback@businessinsider.com (Mary Hanbury)