Reebok Goes Back to the Future with the Pump Fury Millennium

Reebok keeps digging through its own archives as the sportswear label celebrates the Instapump’s 25th anniversary. The latest retro silhouette to hit retailers is the Pump Fury Millennium, last seen in 2001.

An appropriate shoe for the Y2K era, the Pump Fury Millennium is anything but subtle, with glossy gold metallics playing across the upper with stark black outlines for contrast. Open panels at the midfoot grant the sneaker extra summertime breathability, while the namesake pump button at the tongue allows for a customizable, comfortable fit. Reebok’s grippy DMX technology informs the road-ready outsole, with more sporty accents coming by way of the stylized "FURY" branding at the toe and heel, adding a little extra glitz to the futuristic design.

The revitalized Pump Fury Millennium is available from retailers like Urban Shooz and Up There for €180,00 EUR (approximately $200 USD).

Most recently, the Instapump Fury was reimagined as an open-toed summer sandal.

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Originally released in 2001, the Reebok Instapump Fury Millennium depicted the futuristic mindset people had about stepping into the new millennium. Do you remember Y2K? Still have your bunker set up as well? ? #reebok #reebokclassics #uptherestore #lowergroundsstore #y2k #instapump

A post shared by Up There (@uptherestore) on Apr 10, 2019 at 6:05pm PDT

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