Here’s everything to know…
The Duke and Duchess of Cambridge are one of the most talked-about couples in the world, with everything from their sweet couple moments and their family life with their children, Prince George, Princess Charlotte and Prince Louis, never failing to make news.
This week however it was their career news that got the world talking as the couple announced the launch of their new ‘Heads Up’ season-long campaign, with the tagline ‘Changing Conversations Around Mental Health’.
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‘We will use our national game 
to spread the message that mental health isn’t a sad, difficult topic. It is just part of everyday life,’ read the caption alongside the video post of Prince William explaining the initiative. ‘This Sunday’s FA Community Shield between Liverpool and Manchester City will kick-off the #HeadsUp campaign 
a season of activities aimed at driving the biggest ever conversation on mental health.
‘Heads Up – launched by The Football Association and @heads_together, and spearheaded by The Duke of Cambridge – will harness the influence and popularity of football to help show the nation that we all have mental health, and it is just as important as physical health.’
The post continued: ‘The campaign will strive to raise awareness, spark conversation and signpost support for those in need. Take a look at out Story or visit the link in our bio to find out.’
Concluding the post reads: ‘If a fan wants immediate support 
they can also text ‘HeadsUp’ to 85258 to connect with a trained @giveusashoutinsta crisis volunteer, who will chat to them by text message, sharing only what feels comfortable, and help them through the moment, working together on a a plan for longer-term support.’
We’re looking forward to hearing more about this campaign.
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