- Petco is opening upscale kitchens in its stores where chefs will prepare human-grade meals for pets.
- The meals cost $6 to $12 and include options like turkey and whole-wheat macaroni and venison and squash.
- "You can come in and see, smell, and touch the product that’s being made here in the store, and have full transparency on what’s going into your pet’s diet," said Nick Konat, Petco’s chief merchandising officer.
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Petco is opening upscale kitchens in its stores where customers can order freshly prepared, human-grade meals for their pets.
The first of the kitchens opens Friday at Petco’s newly renovated flagship store at Union Square in New York, New York.
Starting Friday, customers will be able to walk into the store and watch trained chefs prepare pets’ meals including beef and russet potatoes; turkey and whole-wheat macaroni; venison and squash; and lamb and brown rice.
Here’s what it looks like.
The kitchen at Petco’s Union Square store is 1,350 square feet and will produce 2,000 pounds of food daily.
"You can come in and see, smell, and touch the product that’s being made here in the store, and have full transparency on what’s going into your pet’s diet," said Nick Konat, Petco’s chief merchandising officer, in an interview with Business Insider.
"We’re offering customers a new option in the human-grade fresh space that they can’t get anywhere else with this level of quality in the marketplace."
Petco is launching the kitchens in partnership with the pet-food company JustFoodForDogs, which has opened standalone pet kitchens in California and Seattle. More are under construction in Boston and Chicago.
Prices for meals range between $6 and $12.
Some meals may last several days for pets, depending on their size and nutritional needs. JustFoodForDogs has a calorie calculator on its website to help people determine how many calories their dogs need every day.
Petco plans to roll out more of these kitchens in its stores, numbering in the "double digits," over the next several years, Konat said.
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