London’s Palace Skateboards latest project comes in the form of a new Los Angeles store which was teased earlier this week via billboards and a promotional surf video. Since opening its first retail location around four years ago in London, the skate brand has since extended itself to cities such as New York and Tokyo while shipping from its online store has gone on to cover most countries. Fans may have been expecting this new Los Angeles space to happen after it created an area within the Dover Street Market Los Angeles location where exclusive goods were made available and featured typical California motifs juxtaposed with the bold Palace graphics. As with all its previous store announcements, Palace has created another tongue-in-cheek video featuring the likes of Rory Milanes and more to provide more insight into the direction and give fans a lot to be excited about.
Check out the video above and make sure to stop by the store when it opens on April 26 and 11AM for a range of special goods exclusive to this new location.
Palace Skateboards Los Angeles
9006 Melrose Ave
11AM — 7PM / Monday — Saturday
12PM — 6PM / Sunday
In related news, the brand also released its latest weekly drop that featured a number of summer-appropriate designs on a multitude of different garments.