Hollis Johnson/Business Insider
- Levi Strauss had its initial public offering on the New York Stock Exchange on March 21.
- It was a return to the public markets for the clothing company, which had previously been listed on NYSE from 1971 to 1985.
- Levi’s IPO also marked a special occasion for NYSE, as the world’s largest stock exchange relaxed its trading floor dress code to allow traders to don Levi’s jeans and jackets.
As some of the largest private companies in the world eye the public markets, 2019 is shaping up to be a big year for initial public offerings.
Levi Strauss’s IPO on NYSE on March 21 might go down as the most memorable of the bunch thanks to a change in dress code the event led to.
For one day, NYSE relaxed its no-blue-jeans policy for the IPO. As a result, nearly everyone on the historic trading floor was donning Levi’s jackets and jeans.
While NYSE had previously made some exceptions to the dress code for other listed companies, all agreed they’d never seen that much denim on the trading floor.
Here are some photos from the historic day.
Levi Strauss had its IPO at the New York Stock Exchange in lower Manhattan on March 21. The American clothing company filed to go public in February.
Hollis Johnson/Business Insider
Levi’s had previously been listed on NYSE from 1971 until 1985, when the company went private again.
Hollis Johnson/Business Insider
The IPO event was unique as blue jeans are banned from NYSE’s trading floor. Over the years, NYSE has made some exceptions to the rule, particularly during tech company IPOs.
Hollis Johnson/Business Insider
See the rest of the story at Business Insider
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- Levi’s soars in closely watched return to the stock market
Source: Business Insider – hjohnson@businessinsider.com (Hollis Johnson)