Nike and Nordstrom have officially brought their sneaker concept shop to New York City, launching their first-ever men’s boutique today at the department store’s West 57th St. flagship. The opening marks the sixth NxN outpost in the chain, following behind women’s locations in Toronto, Chicago, Seattle, Vancouver and L.A.
Olivia Kim, VP of Creative Projects at Nordstrom, and Nike’s Design team created the space, which will house a rotating selection of coveted Nike product. Other emerging and established fashion brands — such as Stone Island, Givenchy and Calvin Klein, which have all been merchandised in the current assortment — will also be included in the mix to represent a range of moderately to higher-priced product. Capping off the debut collection are several re-released Nike kicks, including the React Element 87, the atmos x Nike Air Max2 Light and the Blazer Mid ’77.
The destination also comes accented with custom interior works. Kim recruited British designer Max Lamb to formulate the overall aesthetic and layout, including developing custom fixtures draped with branded wallpaper in turquoise and pink tones.
Keeping its signature service options in mind, customers can expect NxN to offer three-hour same day delivery in NYC, buy-online/pick-up in-store capabilities, personal styling and sneaker cleaning. The launch will also incorporate a capsule from L.A.-based menswear staple RTH, as well as literature from VIDOUN.
“This is not another fitness-only shop, or straight sneaker destination. We hope that this is a place where men come to discover unexpected product, find inspiration and take their personal style to the next level,” said Kim.
For more fashion news, read up on the upcoming Palace store opening in L.A.
Nike x Nordstrom Sneaker Boutique
235 W 57th St.
New York, NY 10019
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