Nike has just introduced a new platform catered towards children and their fast-growing feet. Nike Adventure Club acts as a subscription service in which parents can order footwear from Nike and Converse‘s extensive catalog — over 100 different sneakers styles.
Ranging from sizes 4C to 7Y, the service allows members to order a pair every month, every two months, down to four pairs a years, with pricing at $50 USD, $30 USD, and $20 USD, respectively. The Nike Adventure Club is relatively versatile as it allows for its members to upgrade, downgrade and pause their plans at any time. The service also keeps the environment in mind as the sneakers can be sent back to Nike free of charge where it will then be donated or recycled through Nike Grind. On top of the actual footwear, the Nike Adventure Club will also send exclusive games and activities for parents and kids to participate in together, encouraging a more healthy and active lifestyle.
As Dave Cobban, GM of Nike Adventure Club, puts it, "We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids. It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf."
Already launched, interested parents can head over to the dedicated page now.
In other news, the Nike Air Max 270 React gets a vibrant "Geometric Art" makeover.