Keller Williams Worldwide is expanding to Morocco.
The firm, which is the international brand of Keller Williams, claims to see tremendous opportunity in Morocco, noting in their initial release that Quantum Global ranked the country as the most attractive investment market in Africa, reports Inman.
Egyptian billionaire Youssef Mansour will lead KW’s new master franchise in the country, which will begin with a new regional office in Casablanca, before expanding into the cities of Tangier, Marrakech and Rabat.
The franchise brokerage has expanded rapidly in global market over the past years under William Soteroff, the current president. The company recently expanded into Italy and added 12 more market centers. At the end of March, the brokerage had 8,385 agents outside of North America.
In the U.S., Keller Williams is investing heavily in building out its internal technology platforms to remain competitive, a recent internal shakeup saw the company’s founder return to the helm and its model has been under scrutiny after 15,000 “ghost agents” were purged from its books earlier this year. [Inman] – Maya Blackstone