Hello! Welcome to the Advertising and Media Insider newsletter.
First, a scoop:
Senior reporter Lauren Johnson wrote that Nanigans, an early Facebook marketing partner, is seeking a buyer for part of its business, an apparent casualty of Facebook’s pivot to privacy.
So much for a quiet August. Last week brought the long-awaited CBS-Viacom merger. Senior reporter Ashley Rodriguez wrote about why people inside Viacom are feeling a mix of relief and anxiety, what the combined ViacomCBS could acquire next, and why the new leadership structure could run into trouble. Catch up on our full coverage of the deal here.
Elsewhere, senior advertising reporter Tanya Dua dug up details about Quibi’s hiring spree.
The to-be-launched company is particularly eyeing Netflix and Snap for technical hires.
Tanya also dove deep into agencies that are starting their own direct-to-consumer products.
What better way to show DTC companies you understand their business than by becoming one yourself?
Lauren also profiled an ad-tech vet who sold his location-based ad company not once, but twice.
David Shim credits a conservative approach to advertising in weathering a tough market for ad-tech companies despite mounting regulation and privacy concerns.
I returned from vacation to more developments about Facebook’s plans for a news tab as it tries to restore its reputation.
Facebook’s trying to strike deals with prestige publishers like The New York Times and The Atlantic to supply news for the tab, but as of this writing, none was nailed down. Facebook also announced its long-awaited tool to let people clear their history from Facebook, which will limit the targeting advertisers can do and potentially dent its ad business.
Here are other great stories from media, tech, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)
- Facebook is hiring a team of journalists to staff its news tab but will rely mostly on algorithms
- Advertisers have been grappling for alternatives ahead of Facebook’s ‘clear-history’ tool that could limit one of its most powerful targeting tools
- Facebook is looking for journalists with ‘excellent news judgment’ to run its forthcoming news section