Courtesy of Microsoft
- Microsoft will open a store in London on Thursday, its first flagship retail outlet in Europe.
- Business Insider had an early peek around the store before it opens doors to customers.
- The store places a strong emphasis on providing an experience; customers can come and test its latest technology and play Xbox video games.
- Visit Business Insider’s homepage for more stories.
Microsoft is officially making its mark on the London retail scene.
On Thursday, the software turned hardware giant will lift the curtain on its Oxford Circus store. It is the company’s first flagship retail outlet in Europe.
Business Insider took an early peek around the store. Here’s what we found:
Microsoft’s new store is located in one of the busiest shopping areas of London, just meters away from Apple’s London flagship.
Business Insider/Mary Hanbury
We visited the store on Tuesday, two days before it opens doors to the public.
This is Microsoft’s first store in Europe. And while it does already have outlets in the US, Canada, Puerto Rico, and Australia, it’s retail presence overall is lacking when compared to Apple.
Business Insider/Mary Hanbury
This is because Microsoft originally made its name on its software services such as Windows and Office.
Microsoft Design
But when it ventured into hardware products such as Surface tablets and laptops, brick and mortar retail became a more realistic possibility.
See the rest of the story at Business Insider
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Source: Business Insider – feedback@businessinsider.com (Mary Hanbury)