It turns out getting up and going into the office every morning is a lot more fun when you’re surrounded by some of your favorite people. (Who knew?) That much was apparent when we recently got the chance to spend a full workday with Revolve’s chief brand officer, Raissa Gerona (our perpetual Instagram crush), and her crew of ridiculously smart, ridiculously fun women here in Los Angeles.
Over the past couple of years, Raissa has assembled a veritable super team she practically considers family. There’s Angeli “Gel” Gerona, her actual sister, Revolve’s operations events manager; Justine “Coco” Cuenco, the brand’s content creator, who she met via IG; Alyssa “Lyss” Rara, talent and VIP relations manager; and Charina “Char” Scott, brand marketing manager. And as you might imagine, all five arrived looking cool as hell, from their perfectly coiffed heads down to their Keds-clad feet. (The brand’s sneakers are made for women by women, and offer the perfect blend of style and comfort, two things Raissa and co. keenly appreciate.)
Each member of the team brings a unique skill set (and wildly differing coffee order) into the mix, Raissa tells us: “Angeli is so organized, and gets me and the team super-dialed-in. Justine is content queen and has the best ideas and eye for all things social and content. Charina is so good at connecting with people and building partnerships together. And Alyssa gets the best talent, artists, models, and celebrities to our events, trips, and activations. They do it all, and I’m so grateful for them!”
After a truly delightful day on set with all five of the Revolve tastemakers, we sat down with Raissa (fondly referred to as “boss lady” by the rest of her team) for some insights on what it’s like to work with some of your best friends, how exactly Revolve manages to produce such good content (hi, we’d love a #REVOLVEAroundtheWorld invite next time, y’all), what she looks for when making a new hire, and which sneakers she’ll be styling into all her spring looks…
Source: Who What Wear – Virginia Yapp