Amazon
- Amazon has big ambitions for its exclusive labels, launching hundreds of brands and thousands of products within them in recent months.
- Some of its consumer-product brands, like Solimo and Mountain Falls, create products that look very similar to their name-brand counterparts.
- This isn’t uncommon: many drug stores and big general merchandise stores do the same.
Many of Amazon’s private-label and exclusive brands likely look pretty familiar to consumers.
Amazon has big ambitions for its private labels and exclusive brands, launching hundreds of brands and thousands of products within them in recent months. Some of its consumer product-centric brands, like Solimo and Mountain Falls, create items that look very similar to their name-brand counterparts, which Amazon also sells. Solimo is a private label, while Mountain Falls is exclusive to Amazon.com.
In some instances, without looking twice, you could mistake Amazon’s exclusive brand for the name brand.
Read more: Amazon owns more than 80 private-label brands — see the list
Amazon also plays into this. It often writes in small letters on the bottle: "compare to [name brand]," and on the product page, it writes: "If you like [name brand product], we invite you to try [Mountain Falls/Solimo product]."
This isn’t uncommon. Many drug stores and big general merchandise stores do the same, offering a budget version of the name brand in a similar-looking bottle.
Amazon did not immediately return Business Insider’s request for comment on the similarities.
Amazon’s private labels are still in their infancy, and they may not have struck gold yet. A recent report by Marketplace Pulse found that most of Amazon’s private-label sales have come from one brand: Amazon Basics.
See how similar a select group of Mountain Falls and Solimo products look to their name-brand counterparts:
Baby lotion
Amazon
Johnson’s: $7.31 for one 27-ounce bottle
Mountain Falls (Amazon exclusive brand): $3 for one 27-ounce bottle
Oil-free acne wash
Amazon
Neutrogena: $20.01 for a pack of three nine-ounce bottles
Mountain Falls (Amazon exclusive brand): $14.98 for a pack of four six-ounce bottles
Body wash
Amazon
Dial: $15.96 for four 21-ounce bottles
Solimo (Amazon private label): $12.28 for four 21-ounce bottles
See the rest of the story at Business Insider
See Also:
- One of the most successful mall companies in America reveals how it has defied the retail apocalypse
- Here’s what it’s like to shop on Wish, the $8.7 billion site that sells Chinese goods at rock-bottom prices
- We went shopping at a Charlotte Russe store the day before it closed forever, and it was a depressing bargain bonanza
Source: Business Insider – dgreen@businessinsider.com (Dennis Green)