Louis Vuitton announces its first-ever unisex fragrance line "Les Colognes." The series of fragrances sees three distinct scents; SUN SONG, a summery blend of orange blossom, citron and musk; CACTUS GAREDEN, a fresh mixture of maté, bergamot and lemongrass; and AFTERNOON SWIM, an energetic concoction made of orange, bergamot and mandarin citrus.
The collection was created by master perfumer Jacques Cavalier Belletrud (the same nose that made Giorgio Armani’s Acqua di Gio) and was crafted to embody three main scents that capture the spirit of California. In continuing the theme of "Travel," each scent will mentally take you to the West Coast of the United States, and surround you with images of cacti, sandy beaches, and flowing tides.
As part of the launch of Les Colognes, Louis Vuitton have collaborated with Californian artist Alex Israel for a special set of carrying cases – both in individual sizes and one that fits all three. Each case features Israel’s signature wave motif, as well as a “Desperado” landscape of a cactus in front of an oversized sunglass lens.
Look for Les Colognes to launch on April 4 at all Louis Vuitton flagships.
In other fashion news, AMBUSH ‘A’ waves tie-dye T-shirt brings out retro vibes.
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