Kraft is paying up to $100 in babysitting costs for families across America this Mother’s Day

Kraft

• Kraft is paying up to $100 per household in childcare costs this Mother’s Day. 
• Parents simply need to submit receipt or proof that they paid a babysitter to Kraft’s website, starting on Sunday. 
• "With Kraft ‘Mother’s Day Away’ we are giving moms across the country the chance to have what they secretly really want: some time for themselves," Sergio Eleuterio, Kraft’s head of marketing, said in a statement.
• Kraft is capping its total spending at $50,000 for the promotion, so parents should send in their receipts before the money runs out.
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Kraft is footing the bill for babysitters this Mother’s Day. 

On Tuesday, Kraft announced that it would pay for parents’ childcare costs on Mother’s Day, footing the bill for up to $100 per household. 

Parents can cash in by booking childcare for Mother’s Day now. Starting on Sunday, they can upload their receipt or proof of payment to Kraft’s "Mother’s Day Away" website, along with a brief description of why they needed some time away on the holiday. The brand will then reimburse parents for up to $100 per submission. 

"Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood — temper tantrums, sleepless nights and picky eaters," Sergio Eleuterio, Kraft’s head of marketing, said in a statement. "With Kraft ‘Mother’s Day Away’ we are giving moms across the country the chance to have what they secretly really want: some time for themselves."

Kraft

The free childcare is accompanied by some fine print.

Parents or legal guardians need to submit their receipts by May 19 and are limited to one submission per person, email address, or household. Kraft is capping its total spending at $50,000 for the promotion, so parents should send in their receipts before the money runs out. Kraft also has the final say on the "validity" of the submitted receipts, according to the website. 

This isn’t Kraft’s first unconventional promotion. Earlier this year, the brand announced it was giving away free groceries to government workers, as the government shutdown stretched on for weeks.

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SEE ALSO: Domino’s is filling potholes, Kraft is feeding government workers, and Natty Light is paying off student loans. This isn’t heartwarming marketing — it’s a depressing look at how the American government is failing.

Source: Business Insider – ktaylor@businessinsider.com (Kate Taylor)