After revealing campaigns starring Bella Hadid and Lucky Blue Smith, KITH and Versace take their collaboration to New York’s Cha Cha Matcha. Ronnie Fieg provided details around the origin of the partnership, citing his admiration for the cafe’s business model and discovering that he held the same values as Cha Cha’s founder Matthew Morton. Fieg also mentions how matcha is an important aspect of his life, serving as his source of caffeine to power through long days.
The pop-up includes hot and cold cups and sleeves bearing KITH x Versace’s monogram print, along with a custom stencil that produces picture-worthy latte art. If you’re in the NYC area, check out the collaborative designs available at all downtown Cha Cha Matcha locations now until Feb. 15.