Business Insider/Hayley Peterson
- JCPenney is quitting the home appliance business.
- In recent visits to three JCPenney stores, I spotted broken appliances on display, and I didn’t see any customers browsing the products.
JCPenney is exiting the business of selling major home appliances, the company announced Wednesday.
The decision may come as a surprise to some, since it was less than three years ago that the company brought appliances back to its stores, following a 33-year hiatus.
But after visiting three JCPenney stores in Virginia within the last week, I’m not surprised to see the company giving up on selling ovens, washing machines, and refrigerators.
Here’s why.
I found a giant sign outside one JCPenney store that read "NOW SELLING APPLIANCES."
Business Insider/Hayley Peterson
A second sign also prominently advertised appliances several yards from the entrance. These ads could be an indication that many customers remain unaware that JCPenney is selling appliances, several years after it entered the business.
Business Insider/Hayley Peterson
Inside one store, the appliance section was clean, well-lit, and organized.
Business Insider/Hayley Peterson
See the rest of the story at Business Insider
See Also:
- These are the hottest fashion brands in the world right now
- JCPenney is quitting the appliance business as it weathers an identity crisis
- This relatively unknown town in Florida has become a horse ‘Disneyland’ for the richest of the rich, including Bill Gates’ and Steve Jobs’ offspring
SEE ALSO: Inside the infamous dead mall that Amazon is reportedly redeveloping
Source: Business Insider