- Apple finally unveiled its long-rumored TV streaming service at an event on Monday.
- The service is Apple’s latest venture into the television business.
- Apple announced the new service at its Steve Jobs Theater in Cupertino, California on Monday morning.
Apple finally unveiled its long-rumored TV service on Tuesday during an event at the Steve Jobs Theater in Cupertino, California.
The service is an evolution of the Apple TV app, and it collects a variety of streaming and cable-based television into the already existing Apple TV app.
Apple outlined a few of its main goals with the new TV portal:
The idea is that Apple TV will act as a portal to all your entertainment — whether it’s cable subscription-based or on Hulu, or a variety of other services.
Moreover, those services will span across all your Apple devices: iPhone, iPad, Mac, and Apple TV. Anything that runs the Apple TV app — the app for Apple TV arrives on Mac "this fall."
The update to Apple TV, however, is coming sooner: This May, according to Apple.
Additionally, the Apple TV app is coming to a variety of competitor’s devices — from Amazon’s Fire TV platform to Roku and Samsung smart TVs.
More than just a new portal, Apple also unveiled its push into original content creation named Apple TV+.
Director Steven Spielberg helped announce the new service, which includes a re-boot of his classic TV series "Amazing Stories." Additionally, Reese Witherspoon, Jennifer Aniston, and Steve Carell appeared on stage to announce a new sitcom named "The Morning Show."
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