Incognito mode is coming to Google Maps and Google search (GOOGL)

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Google IO 2019Google

You’ll soon be able to keep your activity on Google’s Maps app a bit more private from the company.

The search giant plans to add an Incognito mode to Google Maps, company CEO Sundar Pichai said at the company’s annual I/O developer conference on Tuesday. By turning on the feature, users will be able to block the company from associating the places they search for or navigate to in the app from being associated with their Google accounts.

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The company previously offered an Incognito mode in its Chrome browser and in its YouTube app.

Google IO 2019Google"Incognito mode has been a popular feature in Chrome since it launched, and we are bringing this to Maps," Pichai said.

He didn’t say when Google would launch the new feature, saying only that it will be "soon." The company also plans to add the feature to its search app "this year," he added.

Users will be able to activate the private search mode in Maps by tapping on their profile picture in the search bar at the top of the app. That will call up a menu screen, with "Turn on Incognito mode" listed as one of the top options.

"We want to make it easy to enter and out of Incognito," Pichai said.

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Source: Business Insider – twolverton@businessinsider.com (Troy Wolverton)

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