Within a context of overaccess to information related to the development of digital technologies, connected consumers are increasingly better-informed and appealed to, but also less inclined to be faithful to one brand and more critical to the answers to their expectations. For brands, today’s challenge consists in staying connected to this ever-changing demand for quick beauty. And to support them with this current trend, IL Cosmetics, one of the European leaders of nail varnish and makeup (…)
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IL Cosmetics
Source: Premium Beauty News – vincent