Courtesy of Ikea
- Ikea is opening a planning studio in Manhattan on Monday.
- I visited the new location and took a tour around the studio.
- The space showcased plenty of pieces and accessories tailor-made for New Yorkers short on both space and time.
Instead, the global furniture giant will launch a planning studio on Monday. The studio will employ around 25 people — a workforce that’s evenly split between new hires and Ikea veterans from other stores.
So far, the studio has already attracted some attention. Employees also told me that a few customers had already embarked on their own unauthorized tours, under the assumption that the space was open.
Ikea invited the press in to see the Manhattan location on Tuesday, and I was able to go on a tour of the space and snap some photos. I also spoke with Ikea US COO Leontyne Green Sykes, who said that this studio was created with New Yorkers in mind.
"This unit gives us the opportunity to answer some very specific needs," Green Sykes told Business Insider.
Here’s a look inside Ikea’s new studio:
The Ikea studio is located on Third Avenue, between 60th and 59th Streets on the Upper East Side.
Áine Cain / Business Insider
The space used to be an Urban Outfitters, and it’s situated right across from a Bloomingdale’s. The exterior now boasts that unmistakable yellow-and-blue branding.
Courtesy of Ikea
But this isn’t a regular big-box Ikea store. You’re not going to be seeing families hauling dressers and tables out the door …
Courtesy of Ikea
See the rest of the story at Business Insider
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Source: Business Insider – feedback@businessinsider.com (Áine Cain)