I’ll admit it: I’ve spent way too much time perusing Sephora’s best-selling items and fixating only on the retailer’s most-reviewed products—even to the point where I was buying items I didn’t need because I was blindly subscribing to the hype. But can you blame me? It’s hard not to be enticed by thousands of glowing reviews, with customers adamant about a product’s skin- or hair-transforming abilities. I soon realized, though, that only buying Sephora’s cult products meant I was missing out on two categories of other amazing items: effective Sephora products that hadn’t achieved cult status yet and strong products not available on Sephora at all.
It became clear that I needed to expand my horizons after discovering that NatureLab Perfect Shine is my favorite shampoo I’ve tried to date. It’s not available on Sephora, and it boasts a relatively modest 43 reviews on Amazon, though most are extremely positive. If I had solely relied on cult products with thousands of reviews, I would have missed out on the formula that truly works for my hair. Moral of the story: It never hurts to broaden your search and look outside your go-to beauty retailer or brand. So without further ado, scroll down to shop my favorite beauty products right now.
Source: Who What Wear – Erin Fitzpatrick