K-Beauty has become one of the biggest trends within beauty throughout the past few years, with Korean labels like Dr. Jart +, 3CE, Etude House and more starting to gain an international presence. The makeup trend has championed a more natural approach to beauty, as well as challenged the layered, chiseled contouring and glam we’ve been seeing for years.
Not only does K-Beauty include dewy makeup, rosy cheeks and more, it also takes a big focus on skincare. Whether it is taking care of your face with daily masks or using serums in your daily routine, treating your skin is the bread and butter.
If you’ve been looking to buy K-Beauty in the UK, we’ve rounded up four places where you can get your hands on all the best labels. Keep reading below to learn more.
Selfridges
If you’re looking for labels like Dr. Jart+, Erborian, TONYMOLY and Neogen, you can head to Selfridges. The luxury department store has started stocking a selection of Korean beauty and skincare labels, and are slowly adding to the lineup. Ranging from snail masks to "miracle" serums, you’ll want to add these products to your daily routine.
Kosame
Kosame is the "House of Korean Beauty" and stocks cult favorite labels like Innisfree, Dr. Jart+, Laneige and more. With a focus on skincare, the site offers moisturizers, cleansers, masks and serums with multi-purpose use, as well as fun items like lip masks and peels.
YesStyle
If you’re looking for Korean makeup, YesStyle is where to head. With brands like 3CE and Etude House in stock, there’s no doubt you’ll find new items to try out this spring. If you’re a fan of adorable packaging, the store also stocks everything from ice-cream shaped lip balm to emoji-inspired powder, and also has a selection of hair care, contacts and fragrance for all occasions. When you order from the site, you always get a few samples like masks and new products to try out, allowing you to further explore the vast K-Beauty realm.
AsianBeautyPlus
AsianBeautyPlus stocks brands like TONYMOLY, Innisfree and more, and offers a wide variety of makeup and skincare items. From cleansers and serums to helpful tools like mini-razors and tweezers, the site gives you the option to replace your entire beauty routine. The website also features a section called "Skin Concern," where you can browse products based on what you’re looking to improve with your skin, such as acne, blackheads and more.
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