After launching his first product as Creative Advisor for Sustainable Innovation Design for Evian, Virgil Abloh has now debuted another project. Following his reusable SOMA water bottles, the new creation is a Renew water dispenser which features a 5-litre "bubble" structure that collabses as it is used. The jugs use 66-percent less plastic than a normal 1.5 litre bottle, and is constructed from recycled plastic.
After the initial announcement last week, Evian has now revealed a handful of clips that showcase the latest creation, showing the way the plastic "bubble" shrinks as it is emptied. There’s yet no official information as to when the Renew Dispenser is yet to drop, but 200 people across London and Paris will be receiving the product as a part of a pilot program early net month. The launch is another step towards Evian’s mission towards becoming an entirely circular brand by 2025.
Take a look at the new product below and see how the new Evian Renew Dispenser works.
View this post on Instagram
The evian® (re)new in-home water appliance features a breakthrough collapsible 5L ‘bubble’ that contracts when the water is consumed, taking on a new shape after each use. 100% recyclable and made of a 100% recycled plastic (rPET) skin, this innovation is the latest move from evian® in its journey to become a circular brand by 2025. #evian #Liveyoung #evianrenew #Stayhydrated
A post shared by evian (@evianwater) on