Hailey and Justin Use the Same Toning Shampoo to Keep Their Blonde Hair Bright

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"I’m trying to let my hair grow out right now. It’s a very awkward length that I don’t particularly like, and for the last three years, I haven’t had the patience to let it be," Bieber tells the publication. "I toned it darker recently, just so I could give it a break for a second, because bleaching it is harsh. If I could be platinum forever, I would be, but it’s just so damaging. On most days, I pull it back and use Mane ’n Tail Leave-in Conditioner as my hairspray to nourish it and prevent breakage but still look styled. My husband, Justin, and I actually share the same Unite shampoo in our shower." While Bieber only mentions the brand, and not which specific shampoo she’s referring to, it seems safe enough to assume that it’s Unite’s BLONDA Daily Shampoo, which is a color-safe shampoo formulated specifically for blonde hair (like that of the Bieber couple). It can be used daily to keep blonde hair bright and brass-free in-between regular toning jobs. 
Justin Bieber’s hairstylist once revealed that he recommends the pop star use the brand’s toning shampoo to maintain his freshly-dyed blonde hair. This is a bright purple shampoo that gently strips away dark yellow and orange tones from light hair and highlights, keeping them fresh and bright (not dull and brassy). It’s a product I’ve used myself over the course of many months in order to maintain my blonde highlights. Since, I’m tragically lazy when it comes to hair color upkeep, it’s kind of the perfect product for me. Plus, I can see a visible difference in the tone of my hair when I go a week or two without it. 

Source: Byrdie – Kaitlyn McLintock

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