Sneaker app GOAT has launched an augmented reality feature for its prospective buyers and 12 million users to experience yet-to-release sneakers in real life HD AR.
Similar user experiences have been developed before, such as adidas’ Snapchat try-on feature for the UltraBOOST ’19. However, this is the first time that customers will be able to interact with unreleased sneakers in 3D as a result of Apple‘s advanced ARKit technology, which was used to develop the new feature.
GOAT kicks off its new feature with the Travis Scott x Air Jordan 1 "Cactus Jack," which Apple iPhone users can experience by updating their GOAT app. Android users will have to head to the sneaker’s product page to experience it in AR.
In case you missed it, here is your best look yet at the Travis Scott x Air Jordan 1 Low.