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- Brands sometimes operate under different names outside of the United States.
- Occasionally, a brand will tweak its name to avoid confusion in a new market, like the UK’s TK Maxx.
- Other times, a company will license its brand out to a major franchisee that opts to run things a bit differently, like Hungry Jack’s in Australia.
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Some brands are truly global.
Take McDonald’s, for instance. There’s usually little difference between traveling down the road to your nearest restaurant and stopping at a different golden arches halfway around the globe, aside from a few menu tweaks.
It’s widely seen as an international brand in an increasingly globalized world. There’s even a Big Mac Index that delves into the market exchange rates between different currencies.
Not all brands and companies are so globally static, however. Some operate identical businesses with names that have been tweaked slightly, to avoid confusion or bridge a cultural gap.
Other times, brands in certain parts of the world begin to operate quite differently from their US counterparts.
Here’s a look at some famous brands that operate under different names outside of the US:
Ranch dressing isn’t a huge thing outside the United States. So it’s no surprise that those famous orange chips packaged as Cool Ranch Doritos in the US are sold as Cool American Doritos in Europe.
TJ Maxx goes by TK Maxx in the UK because the company wanted to avoid confusion with department store chain TJ Hughes.
Source: Business Insider
When it comes to the famous disc-shaped candies, the name "Smarties" never took off in Canada thanks to the existence of a Nestlé candy with the same name. Up north, these pastel-colored sweets are known as Rockets.
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