Fredrik Eklund (Credit: Getty images)
Fredrik Eklund has officially left the New York City rat race — at least as a home base.
The celebrity broker at Douglas Elliman packed up his family and traded his Downtown Manhattan apartment for a luxe-looking Beverly Hills home with sweeping views of Downtown Los Angeles, as he revealed in an Instagram post on Wednesday.
In a lengthy message, the broker, who rose to fame after being cast on “Million Dollar Listing New York,” said he and his husband and their two small children will now be permanently based on the West Coast. He will be getting more involved in the West Coast expansion of the 64-person team he leads with John Gomes. Gomes will remain in New York City.
“We got to the new house in Beverly Hills and ordered sushi by the pool watching the incredible sunset over the city below,” Eklund wrote in the Instagram post, about the move earlier this week. “Moving a family with toddlers isn’t easy, but spending more time in California while expanding the business here’s something we’ve talked about for years.”
In the post, Eklund called the move to L.A. a “lifelong dream.” Despite “butterflies,” he’s launched his new life “running” with a string of pitches and is even hosting a party for a new project he’s leading sales for in West Hollywood.
“LA has some of the world’s most exciting new development projects coming – vertical living is finally happening here,” he said.
The Eklund-Gomes team has been on an expansion tear of late. After receiving permission from Elliman head Howard Lorber, The Eklund-Gomes team has grown far beyond the 10-agent limit the brokerage typically imposes on those units.
Since receiving Lorber’s blessing, the team has opened its own 10,000-square-foot office at 936 Broadway in New York and last fall announced their expansion to L.A. At the time, it had 23 agents in New York City and was adding four agents on the West Coast.
Since then, Eklund and Gomes have expanded in Brooklyn and launched an office in Miami’s South Beach. The team now has 64 agents across all three cities.
According to The Real Deal’s annual broker rankings, which the Eklund-Gomes team did not participate in, the Elliman team closed $721 million in sales last year in Manhattan, Brooklyn and Queens.
Eklund also noted in his message to his 1.1 million Instagram followers that he will remain active across the cities where the team operates.
“I’ll be going back and forth between LA, NY and even Miami overseeing the teams. I guess I do love airplanes and travel lol,” he wrote.