Converse has announced its "Renew Initiative" with a pack of updated and sustainable Chuck Taylors‘s.
The Renew program utilizes materials that are made from post-consumer and post-industrial waste. Converse aims to create its timeless sneakers in a more sustainable manner and will do so via the use of renewable materials as well as utilizing more inventive manufacturing techniques.
The footwear imprint is looking to give waste a whole new life with its upcycled textiles, recycled PET and recycled cotton canvas blends featured in the Chuck Taylor All Star pack. Converse says the Renew canvas has "the same feel and look as traditional Converse canvas, except now made from 100 percent recycled polyester that came from used plastic bottles."
The brand also says its Renew denim uses jeans lifted from landfills and is the first example of Converse’s ability to upcycle fabric into a production-ready Chuck. Lastly, Converse says its Renew cotton — coming in 2020 — "transforms cotton canvas waste from the manufacturing process to create a composite 40 percent recycled cotton with polyester to form a new yarn."
Take a look at the selection of Chuck Taylors above and below. The Converse Renew Canvas, which uses recycled PET, will begin retailing on July 5, with the Converse Renew Denim Chuck 70 slated to follow in August.
In other news, Converse Japan has released see-through Chuck Taylor All Stars.
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