Tommy Hilfiger‘s TommyNow is officially heading to Paris Fashion Week. Following the announcement of a new collaboration with actress and style star Zendaya in October, the two will show their debut see now, buy now capsule collection — Tommy x Zendaya — on Saturday, March 2 in Paris.
The French fashion capital is another city on Hilfiger’s list of rotating show destinations, which originally kicked off during the brand’s two-year-long partnership with Gigi Hadid. Together, the designer and model hosted runway shows in New York (in 2016), followed by Los Angeles, London and, finally, Milan. (The most recent far-flung destination — in Shanghai back in September — was the first TommyNow show featuring a capsule co-designed with Formula One World Champion Lewis Hamilton.) After every runway show, each collection on display becomes immediately available to shop at Tommy Hilfiger stores, online and at select retailers, which has helped reinvigorate Hilfger’s namesake brand among younger shoppers.
The same will go for Zendaya as she takes her bow with Hilfiger in Paris, along with starring in the brand’s Spring 2019 campaign. According to WWD, TommyNow is already planning its return to New York, with an alleged runway show at the Apollo Theater in Harlem during fashion week in September .
Homepage image: Zendaya and Tommy Hilfiger. Photo: Courtesy of Tommy Hilfiger
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Source: Fashionista