Although the label has partnered with the purple and gold in the past (examples of a floral-print collaboration circa 2009 are currently up for bid on eBay), the new tie-up is more appropriate since the company, which was founded in Honolulu more than half a century ago, relocated its design studio and corporate headquarters to downtown L.A. in 2017. That essentially makes it a hometown brand. (Also, founder Reynolds McCullough originally hailed from SoCal, having grown up on Catalina Island.)
Source: latimes.com – Los Angeles Times