While technology has evolved, some analysts remain skeptical that interactive TV shows will take off because it’s hard for TV producers to develop multiple endings that are entertaining since they are more accustomed to linear story telling, said Michael Pachter, a managing director of equity research at Wedbush Securities. For example, Chuck Lorre’s “Nathan’s Choice,” a 2001 pilot that had interactive elements, failed to take off, he said.
Source: L.A. Times – Entertainment News