Blog: Must Read: Celebrities Star in Louis Vuitton’s Pre-Fall Lookbook, Off-White Launches Largest Collaboration to Date

Thandie Newton for Louis Vuitton Pre-Fall 2019. Photo: Collier Schorr

These are the stories making headlines in fashion on Monday.

Celebrities star in Louis Vuitton’s Pre-Fall 2019 lookbook
Instead of staging a runway show to present his Pre-Fall 2019 Louis Vuitton collection, Nicolas Ghesquière called on his celebrity pals — a.k.a. the brand’s ambassadors — to model the clothes in series of images lensed by his frequent collaborator, Collier Schorr. Stars of the lookbook include Alicia Vikander, Jennifer Connelly, Ruth Negga, Laura Harrier and more. You can see the entire lookbook in the gallery below. {Vogue}

Off-White teamed up with Mr. Porter on largest collaboration to date
Off-White has partnered with Mr. Porter on an exclusive 44-piece capsule that will be available on the e-commerce site on Jan. 21. The collaboration is an exploration of workwear entitled “Modern Office,” and it includes an embroidered trench coat and “Class of 2013” T-shirts. According to Business of Fashion, the online retailer wanted to work with Virgil Abloh to appeal to younger customers eager for new and exclusive streetwear. {Business of Fashion}

How Proactiv is updating its celebrity infomercial model for the influencer age
Last week, Kendall Jenner joined the ranks of Puff Daddy, Alicia Keys, Britney Spears, Justin Bieber and many more, as a spokesperson for Proactiv. It doesn’t come as a shock that the company, which has given huge paychecks to celebrities for repping its acne treatment since the late ’90s, would enlist a Kardashian. “Proactiv has always chosen a pattern of celebrities that reflect pop culture at a particular moment in time,” writes Cheryl Wischhover for Vox. “First it was sitcom stars, then reality stars like Jessica Simpson and Kelly Clarkson, then pop starlets and musicians who were getting lots of eyeballs on YouTube and other video platforms.” Now, it’s influencers. {Vox}

Why couture has found its groove in the era of Instagram
Thanks to new technologies and our growing desire for authenticity, haute couture may spell big business in 2019. There’s also a renewed excitement among designers to create fine clothing for the individual: Balmain is returning to the couture calendar for the first time since 2002; Hedi Slimane plans to expand into the category as part of his new vision for Celine; and a number of young ready-to-wear labels – including Mary Katrantzou, Richard Quinn and Marine Serre – are testing out “ready-to-wear couture.” {British Vogue}

Karl Lagerfeld designs first men’s look for Fendi
Karl Lagerfeld may be pushing 90, but he’s very much up with the trends, which in fashion all point to the growth of menswear. So for the first time at Fendi, the designer has created a men’s look that will be shown during the brand’s men’s show on Monday. The rest of the collection, which is designed by Silvia Venturini Fendi, will juxtapose classicism with futurism. {WWD}

Source: Fashionista