Blog: At Frieze Los Angeles, the art fair goes Hollywood – Los Angeles Times

Frieze fills a void in Endeavor’s portfolio, company President Mark Shapiro said. CEO Ariel Emanuel is an art collector who owns works by Mark Bradford, Al Loving and Kara Walker, among others, and he’s on the board of L.A.’s Museum of Contemporary Art. But Endeavor doesn’t represent visual artists. Its stake in Frieze, Shapiro said, “was very much a strategic play for us. You think of Endeavor, you’ve got fashion so strong, sports so strong, music so strong, you’ve got TV and film so strong, you’ve got culinary. And we felt we were missing one with art.”