Bangkok’s multi-brand concept store SIWILAI prepares to celebrate its fifth anniversary with the debut of its first-ever in-house collection. SIWILAI brought on BEDWIN & THE HEARTBREAKERS designer Masafumi "Bebetan" Watanabe to helm the new brand, blending traditional craftsmanship with street-savvy garments.
Thai heritage informs the entire SIWILAI Patent 001 collection, with the country’s iconic touchstones — like Chedi, elephants and Tuk-Tuks — realized as lightheated graphics alongside SIWILAI branding, printed across sunny yellow T-shirts and neutral-toned sweatshirts. Watanabe’s trademark line, "PARAMOUNT QUALITY," is executed underneath a Paramount Pictures-style logo to drive the motif home, with similarly playful stylization informing the other imagery.
Wardrobe staples like hoodies and varsity jackets are elevated with contrasting seams and locally-sourced, hand-dyed fabrics, giving the entire collection a lived-in, premium feel. Bespoke leather shoulder bags, lightweight open-collar shirting, relaxed cotton trousers and traditional Thai "Mauhom" outerwear complement the collection’s other graphic goods, offering a sophisticated counterpoint to the more youthful items.
SIWILAI Patent 001’s first drop goes live in-store on March 16.
Recently, we took a peek at BEDWIN & THE HEARTBREAKERS’ own skate-indebted SS19 offering.
View this post on Instagram
Our good friend, Masafumi “Bebetan” Watanabe, is the designer behind Patent 001. His capability is to infuse streetwear alongside workwear and classic Americana. It is through his complete embrace of Thai culture and personal style, combined with the embodiment of Japanese taste and abundant Thai spirit, Patent 001 is brought to life. #swlpatent001 #siwilaistore
A post shared by SIWILAI (@siwilaistore) on