It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” package: commitment, eco-responsibility, transparency, and ownership of the customer relationship (i.e. constantly in contact with the community, in particular to (…)
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Markets & trends
Source: Premium Beauty News