Marvel Studios
- "Avengers: Endgame" was rereleased to theaters over the weekend, and earned another $8 million worldwide.
- It’s still around $27 million away from passing "Avatar," though, which holds the record for the biggest worldwide box office of all time.
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"Avengers: Endgame" added more money to its massive total over the weekend, but failed to capture another record.
"Endgame" was rereleased to theaters across the world over the weekend with additional content, and earned a strong $5.5 million domestically, but just $2.3 million internationally. It now sits at $2.76 billion worldwide.
It’s still around $27 million away from passing James Cameron’s "Avatar," though. The 2009 sci-fi blockbuster remains the biggest movie of all time with a worldwide box-office total of $2.79 billion.
The chances of "Endgame" catching "Avatar" are slim, and box-office experts were uncertain about it even before the rerelease. The Exhibitor Relations senior box-office analyst Jeff Bock called the rerelease a "cash grab of the highest order."
"’Endgame’ isn’t offering up enough extras to topple ‘Avatar’ at this point," Bock told Business Insider last week. "It would be one thing if they rereleased an alternate cut or inserted additional footage, but an introduction and a tag at the end is nothing more than bonus Blu-ray content. In other words, a cash grab of the highest order."
The Boxoffice.com chief analyst Shawn Robbins wouldn’t be shocked to see "Endgame" get another release, though.
"It’s hard to rule out one final expansion, possibly in Imax, at the end of summer, a la what Disney did with ‘Infinity War’ last year," Robbins said.
While "Endgame" fell short of beating "Avatar," the latest Marvel Cinematic Universe movie, "Spider-Man: Far From Home," is already off to a strong start at the box office. The movie earned an impressive $98 million in China over the weekend. It comes to North American theaters on Tuesday.
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See Also:
- ‘Spider-Man: Far From Home’ opened strong in China over the weekend, and it shows why Marvel is a more valuable franchise than ‘Star Wars’
- Every movie in ‘The Conjuring’ series, including ‘Annabelle Comes Home,’ ranked by opening weekend box office
- ‘Avengers: Endgame’ is getting rereleased to theaters, but experts say beating ‘Avatar’ for the box-office record isn’t certain
Source: Business Insider – tclark@businessinsider.com (Travis Clark)