Anastasia Beverly Hills Is Launching Liquid Foundation in 50 Different Shades

After recently launching waterproof liquid eyeliner products, cult-favorite beauty brand Anastasia Beverly Hills is back with more releases. The latest additions to the makeup lineup are all-new liquid foundations and setting powders.

The Luminous Foundation arrives in 50 different shades. To help figure out which shade is right for you, the foundation is organized into five categories – Fair, Light, Medium, Tan and Dark. The shades are also separated into Cool, Warm and Neutral depending on your undertones. Suitable for all skin types, the liquid foundation formula is medium coverage and water-resistant. Also, the foundation prevents flashback and doesn’t oxidize, giving a soft-focus effect if you’re going anywhere that you’ll get your picture snapped. To top it all off, the foundation arrives in sleek packaging with a hygienic pump mechanism.

To pair with the foundation, the cosmetics company will also be dropping loose setting powders. The range features five shades including "Banana," "Vanilla," "Deep Peach," "Golden Orange" and a universal "Translucent." Lightweight and silky, the product blends and sets with a matte finish. The powder is finely milled to blur out lines and pores and also absorbs oils to minimize shine. You can apply the powder by pressing and rolling a blending sponge and if you have oilier skin, use a large, fluffy brush to sweep extra powder on the areas that need it more. Both releases are cruelty-free and vegan and formulated without parabens and oil.

Anastasia Beverly Hills’ Luminous Foundation retails at $38 USD, and the Loose Setting Powder retails for $36 USD. The products will launch exclusively on Ulta on August 4, the rest of the U.S. on August 15 and worldwide on August 16. For more makeup releases, take a look at RÓEN Beauty’s "SUMMER DISCO" Eyeshadow.

 

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We are so excited to announce the launch of our Luminous Foundation ? – Medium coverage – Natural finish that looks and feels like glowing gorgeous skin – 50 shades – Vegan – Gluten-free – Cruelty Free – Fragrance – Free – Alcohol-Free – Clinically tested – Dermatologist tested – Ophthalmologist tested – Non-comedogenic – Suitable for sensitive skin – Long-wearing – $38 – 30 mL / 1.0 Fl. Oz. ✨✨✨Launch dates ✨✨✨ – 8/4 for ABH.com – Early preview 8/4 Ulta online and in store – 8/15 starting roll out with domestic retailers online and in store. – #ABHfoundation

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jul 29, 2019 at 11:22am PDT

 

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We couldn’t launch foundation without some setting powders. ABH is launching 5 essential setting powders to set fair to deep skin tones. Butter smooth controls oil but doesn’t dry under eyes. – Translucent (everyone) – Vanilla (fair – light) – Banana (medium to deep) – Deep Peach (medium to deep) – Golden Orange (deep) ✨✨✨✨✨✨✨✨✨ – 5 shades – Formulated without gluten and oil – Clinically tested, dermatologist tested and noncomedogenic – Cruelty-free and vegan – $36 – Net wt 25 g / 0.9 Oz. ✨✨✨Launch dates ✨✨✨ – 8/4 for ABH.com – Early preview 8/4 Ulta online and in store – 8/15 starting roll out dom

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jul 29, 2019 at 4:33pm PDT

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