Deliveroo
- Amazon led a $575 million funding round in British food delivery startup Deliveroo, announced Friday.
- Deliveroo was launched in 2013 by Will Shu, a former banking analyst who was tired of the lack of options available when he had to eat at his desk.
- It is now one of the UK’s most valuable startups, worth more than $2 billion at its last valuation, and will use its new funding for international expansion.
- We tested out its app to find out how easy it is to use.
- Visit Business Insider’s homepage for more stories.
Amazon just made a major investment into buzzy UK food delivery startup Deliveroo.
On Friday, Deliveroo announced it had raised $575 million in a recent round of funding led by Amazon. This brings its total funding to $1.35 billion and makes it one of the best-funded startups in Europe.
While Deliveroo has not confirmed its current valuation, it was last valued at $2 billion and was reportedly targeting a new valuation of at least $4 billion.
The company was launched in 2013 by former Morgan Stanley banker Will Shu, who was tired of the lack of food options available when he had to eat at his desk. The company has since achieved rapid success in a very short period of time.
Its reach now expands beyond London and the UK to more than 500 cities in 14 different countries across Europe, the Middle East, Asia, and Australasia.
But there’s still one key market missing, the US, which already has a hugely competitive delivery market dominated by companies such as Uber Eats and Seamless.
We tested out its app to see what it is like to use:
There are two ways to order Deliveroo – via its app or on the website.
Deliveroo
The app is free to download and the sign-on process is pretty hassle-free.
The opening dashboard feels a lot like its US competitors – Uber Eats, Caviar, or Seamless. Once we set our location, a dashboard appeared with local restaurants that we could order from.
Deliveroo
You can filter by the location and delay the arrival time using the drop-down arrow. This is handy if you’re at work but want to pre-order a meal to be sent home later.
Deliveroo recently caused an uproar after one of its board members, Martin Mignot, said the company’s ultimate mission is to kill off home cooking.
You can search for a type of cuisine or for a specific restaurant. Failing that, you can scroll down the list for inspiration.
Deliveroo
Deliveroo lists the customer ratings for each restaurant prominently. This is a helpful tool when you’re wading through its vast list of restaurants.
On a dreary summer day, we were in the mood for some brightly colored donuts.
See the rest of the story at Business Insider
See Also:
- Amazon just invested in red-hot London startup Deliveroo as part of a $575 million raise. Here’s a look inside its office.
- How Deliveroo went from being the idea of a hungry banker to a $2 billion food delivery giant with backing from Amazon
- I’ve owned an Amazon Echo for over 3 years now — here are my 19 favorite features
Source: Business Insider – feedback@businessinsider.com (Mary Hanbury)