AP Photo/Jacques Brinon
- Amazon is inviting people to participate in a 3D body-scanning survey in exchange for a $25 gift voucher.
- The invitation comes from Amazon‘s 3D body-scanning unit, which was developed after Amazon bought New York-based startup Body Labs in 2017.
- Amazon could be creating a way for customers to virtually try on clothes and shop for styles that are better fitted to their body shape.
- Visit Business Insider’s homepage for more stories.
Amazon is inviting people to its New York offices to have the shape and size of their bodies scanned in exchange for $25 gift vouchers.
According to the invite, which was spotted by Mashable, Amazon will take the height and weight measurements of participants along with 3D scans, photos, and videos of their bodies while they are fully clothed and in "form-fitting" clothing or swimwear.
To take part, consumers need to sign up online and reserve their 30-minute appointment. Amazon states online that the data from these surveys will only be used for internal product research and not for marketing purposes.
When Business Insider’s Dennis Green recently went to test out this program he found that he was asked to sign an NDA.
Amazon
This study is currently being promoted through Amazon Body Labs’ social media accounts with sponsored ads. According to Mashable, Amazon is able to publicize the details of the study to consumers using these ads, without having to publically post about it on its social media pages.
A spokesperson for Amazon did not immediately respond to Business Insider’s request for comment.
Read more: Amazon just bought a startup that makes 3D scans of your body
Amazon launched its new body scanning unit after acquiring New York-based startup Body Labs in 2017. The company makes software that captures the body’s shape and motion in three dimensions, which can not only be used for gaming technology but also for fashion, its website previously stated.
This technology could help Amazon to create a system for customers to virtually try on clothes or shop for styles that are better fitted to their body shape and, in turn, help it to grow its apparel empire.
In the past few years, Amazon has doubled down on this arm of its business – rolling out new private-label brands and launching Prime Wardrobe, a try-before-you-buy and return service.
On Wednesday, it announced that it is developing a new shopping concept called The Drop, where it will provide on-demand products that are only available for purchase for only 30 hours at a time.
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Source: Business Insider – feedback@businessinsider.com (Mary Hanbury)