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- Denim company Levi’s went public for the second time in its history on March 21, 2019.
- For more than 160 years, it’s been known for making comfortable, durable, and versatile jeans that act as the foundation of any casual outfit.
- Coming off a 2018 fiscal year with $5.6 billion in net revenue and now valued around $8.6 billion after its IPO, Levi’s has enjoyed a great deal of success, driven largely by its men’s jeans business.
- As it continues growing, it wants to expand its women’s business, focus on newer product categories, and prove it has more than 501s up its sleeve.
At the end of March, Levi Strauss & Co. officially became a publicly traded company. Though the 165-year-old, San Francisco-based company first went public in 1971, the Strauss family reclaimed ownership and took it private again in 1985.
Now, it’s ready for its second go-around, and on the day of its IPO, the NYSE even relaxed its no-blue-jeans policy for the momentous occasion.
The sea of denim jackets and jeans on the trading floor was a perfect representation of Levi’s as a brand — a symbol for hard work that has its roots among gold miners, cowboys, and railroad workers, but also something you can pull out of the closet knowing it will be casual, easy to wear, and universally embraced.
Closing the day with a stock price of $22.41, putting the jeans company at a valuation of $8.6 billion, Levi’s is moving forward as a public company with bigger aspirations. While its men’s jeans business continues to drive the bulk of its sales, it also wants to expand partnerships, introduce new products, and lean into tops and women’s fashion.
If you look past its iconic 501s, you’ll see that you can explore a lot more from Levi’s, including outerwear, dresses, and accessories like belts. Special collections like Vintage Clothing and Made & Crafted feature premium materials and premium prices, while retailer-exclusive lines with Walmart and Target are meant to attract more value-focused customers.
At the design and production level, sustainability and responsible production are increasingly important values to the company (and to shoppers at large). Levi’s is using more than 20 water-saving finish techniques, which it calls Water<Less techniques and apply to more than two-thirds of its products. Its Better Cotton Initiative trains farmers to grow cotton more efficiently and with less environmentally harmful methods, and it sources down for its jackets with methods approved by the Responsible Down Standard.
With one foot in its past and the knowledge that it will always able to call itself the maker of the world’s first blue jean, Levi’s is also exploring new ways to stay relevant in the clothing world.
Below, you can shop the comfortable, well-fitting denim styles that it’s most known for, alongside the newer styles that hint at its evolution.
See the 9 denim best sellers and 4 more recent developments from Levi’s below.
501 Original Fit
501 Original Fit Jeans, $59.50, available at Levi’s | Also available in more colors and potentially for less at: Amazon, Macy’s, and Kohl’s
The 501 Originals are a non-stretch, straight-leg jean with five pockets and a button fly. You can’t get more classic than this comfortable and durable style that goes with pretty much everything.
505 Regular Fit
505 Regular Fit Jeans, $59.50, available at Levi’s | Also available in more colors and potentially for less at: Amazon, Macy’s, and Kohl’s
If you want a little more thigh room and a zip fly (first introduced in 1967!), go for the 505s instead. You have a whole range of washes to choose from.
511 Slim Fit
511 Slim Fit Stretch Jeans, $69.50, available at Levi’s | Also available in more colors and potentially for less at: Amazon, Macy’s, and Kohl’s
Stretchy jeans are a game changer for comfort. The 511 Slim Fit jeans sit below the waist and look sleek, but are secretly very comfortable.
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