It’s safe to say that Revolve has an established and dedicated fan base, but now the retailer has set its sights on a new demographic: Gen Z, a.k.a shoppers 22-years-old and younger. And what are they enticing them with, exactly? Affordable prices and lots of trend-driven items, of course. Revolve’s new venture is an online retailer called Superdown, which boasts hundreds of new arrivals every week. Since we’re talking about Revolve, the launch naturally comes along with the support of some Gen Z influencers, including 20-year-old Cindy Kimberly and 22-year-old Sofia Jamora.
"Superdown is a powerful opportunity to further develop our relationship with the Gen-Z consumer by creating an exciting new destination centered around making aspirational style more affordable and accessible," Michael Mente, co-CEO & co-founder of the Revolve Group, said in a statement. Scroll down to shop 7 items that are bound to sell like hotcakes from the newly-launched site.
Source: Who What Wear – Erin Fitzpatrick