What’s the key to creating a landmark product for women? Giving them the power to design it.
When it comes to the design of any product, no matter its use, creative output improves when people with diverse perspectives collaborate. Of course, this includes women — and when it comes to products made for women, it just makes sense to go straight to the source.
Still, as a consumer, that’s easier said than done — most products are designed by men, and as a result, we’re often left with choices that often don’t authentically articulate, or improve upon, the female experience. Thankfully, women-designed products are on the rise and disrupting the status quo by truly taking into account what it feels like to be in the user’s shoes.
Thoughtful approach to design ultimately leads to innovation — whether it’s THE NEW STRONG™️ collection from ASICS, wellness tracking from Bellabeat, or period health from The DivaCup — because no one understands what it’s like to be a woman in this world better than a woman herself. Ahead, six companies championing women-led design — and getting it right.
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Source: Refinery29 – Emma Banks