- Former TikTok executive Stefan Heinrich Henriquez will be leading Cameo, the personalized video shoutout app, in its international expansion.
- Henriquez will leave his role as head of global marketing for TikTok to become chief marketing officer and general manager of international at Cameo.
- Cameo CEO Steven Galanis told Business Insider that he hopes to bring global talent like Bollywood actors and K-Pop stars to the app.
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Cameo, which was valued at $300 million in its latest funding round in July, sells video shout outs from famous personalities including Snoop Dogg, NFL running back James White, and Cody Ko, a YouTube influencer with 3 million YouTube subscribers.
An average Cameo is priced around $62, and talent set their own prices for the messages they sell and keep 75% of the revenue. The app generates an average 10,000 cameos a week, the company said.
Henriquez will lead Cameo’s marketing and growth abroad, as chief marketing officer and general manager of international. This is the first major hire the Cameo management team has made since it raised $50 million in Series B funding last month (bringing it to a total of $65.2 million in funding).
This role follows Henriquez’s previous position as head of global marketing at TikTok, the short-form video app that has surged in popularity, especially among teens and Generation Z.
Cameo CEO Steven Galanis told Business Insider that Henriquez’s international experience at TikTok was what drew Galanis to hire him.
"Having first launched TikTok in Latin America, when they were still called Musical.ly, and being a huge part of the rebrand from Musical.ly to TikTok, really made him a perfect fit for what we were doing," Galanis said.
Cameo recently launched in-app booking, and since then, users have paid for cameos in 11 different currencies, Galanis said. He also spoke about his aim to bring bring popular global talent like Bollywood actors, K-Pop stars, and athletes, to the app.
"We expect the Cameo talent base to look like the world’s population," he said. "In scale, we hope that our US business is dwarfed by our global business."
Focusing on global talent rather than adding, let’s say, every American comedian, will also help Cameo fend off copycats around the world, he said.
"There needs to be one Cameo and that should be ours," Galanis said.
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