We’ve been talking a lot about items with a cult following. Whether it be a specific fast-fashion find or a new It bag, there are just some sartorial pieces that stick more than others. However, when it comes to beloved French-girl brand, Rouje, pretty much everything reaches cult status overnight. Started by French It girl, Jeanne Damas, this contemporary label is dedicated to producing everything necessary for an effortless French-girl wardrobe. This includes, but is not limited to, the perfect little sundresses, no-fuss cardigans, and all the cute accessories to go with them.
Well, Rouje just dropped its spring 2019 collection and to no one’s surprise, it’s pretty damn idyllic as far as spring wardrobes go. You’ve got your muted yet striking pastel color palette, transitional knits, flattering dresses, and everything in between. Each lookbook image pushes us closer and closer to booking that much needed romantic getaway to Paris, and closer and closer to emptied wallets, but because it’s Rouje, it’s worth it. Considering a couple of the new spring pieces are almost sold out, there is no doubt in our minds that this spring collection will be filling the closets of French girls in no time at all.
Ahead, check out some of the spring 2019 lookbook images and shop 14 of our favorite new pieces out now.
Source: Who What Wear – Lauren Eggertsen