Summer and your makeup don’t have the healthiest of relationships. With the blistering sun beating down temperatures well over 80 degrees, whatever foundation, blush, or lipstick you put on in the morning almost always melts off before you can leave the office to pick up your lunch. Luckily, there are some foolproof formulas hitting Target stores right now that may change how you think about summer-friendly makeup forever.
The megastore is no stranger to offering formulas so good they land holy-grail status fast (seriously, just look at our hair and skin-care routines). Even so, it’s the latest and greatest makeup launches to hit the red-and-white shelves that have us giddy to go shopping — and best of all, not one product is over $20.
Ready to shop? Ahead, the best new makeup to launch at Target this summer.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
The Lip Bar Lip Gloss
When it comes to lip formulas that do not budge, The Lip Bar knows what’s up. Now, they offer a glossy version of their long-lasting formula that doesn’t just last through an Aperol Spritz without fading, but comes in shades that quite literally look good on everyone.
The Lip Bar Lip Gloss, $13.99, available at Target
Maybelline Brow Ultra Slim Defining Pencil
When you can’t afford the $20 brow pencil everyone raves about, there’s this affordable alternative that works just as well at creating thicker, fully brows at a fraction of the price.
Maybelline Brow Ultra Slim Defining Eyebrow Pencil, $6.99, available at Target
EveryHue Beauty Liqui-Lighter Illuminator
This skin illuminator satisfies every highlighter craving you’ve ever had. Just consider it an added bonus that when you do start sweating bullets, the pearlescent shimmer looks even better.
EveryHue Beauty Every Hue Liqui-Lighter Illuminator, $13.99, available at Target
Maybelline SuperStay Ink Crayon Lipstick
You know that one liquid lipstick everyone loves? Now it’s available in crayon form. Painting in your Cupid’s bow just got so much easier.
Maybelline SuperStay Ink Crayon Lipstick, $7.99, available at Target
Coloured Raine Eyeshadow Palette
No matter how good your eyeshadow primer is, that color on your lids will most likely fade fast in this climate. Luckily, there’s this six-shadow palette that looks even better when applied wet, guaranteeing an intense look for hours (and hours).
Coloured Raine Eyeshadow Palette, $19.98, available at Target
Makeup Obsession Fit Fix Extra Hold Makeup Fixing Spray
For when you do want a full face of makeup, there’s this makeup setting spray that, yes, actually prevents smudging and budging. Bonus: It’s vegan and cruelty-free.
Makeup Obsession Fit Fix Extra Hold Makeup Fixing Spray, $7.99, available at Target
NYX Jumbo Eye Pencil
We get it: Fussing with a powder eyeshadow isn’t always the vibe. These jumbo makeup crayons that are packed with pigment that get the job done faster and last way longer.
NYX Professional Makeup Jumbo Eye Pencil, $4.49, available at Target
Revlon Ultra HD Vinyl Lip Lacquer Polish
Our biggest complaint about lip gloss: constant reapplication. This lacquered formula goes on opaque and perfect in just one swipe — you won’t even be mad about having to put more on.
Revlon Ultra HD Vinyl Lip Lacquer Polish, $7.99, available at Target
L’Oréal Paris Infallible Flash Cat Eyeliner
Stock up on this waterproof liquid liner before attempting a cat eye this summer. It even comes with a stencil so beginners can feel like pros.
L’Oreal Paris Infallible Flash Cat Eyeliner, $7.99, available at Target
Starlit Studio Holographic Lightyear Sticks
On the days you don’t want any foundation or concealer, there’s this highlighter stick. It offers the glow you feel like you’re missing during no-makeup moments, and sinks into the skin in the way that’ll have your coworkers saying, " God, you look dewy."
Starlit Studio Holographic Lightyear Sticks, $7, available at Target
Arches & Halos Microfiber Tinted Brow Mousse
Yes, your brows can melt, too. Use a brow mousse — in gel form — infused with microfibers so the hairs don’t just stay put, but look thicker, too.
Arches & Halos Microfiber Tinted Brow Mousse, $12.99, available at Target
L’Oréal Paris Rouge Signature Lip Stain
Matte lipsticks are notorious for their dehydrating, cracking formulas, but we swear this one is different. Thanks to its flexible texture, this liquid formula goes on light, but lasts hours without creating unsightly dry patches.
L’Oreal Paris Rouge Signature Lip Stain, $9.99, available at Target
Revlon So Fierce Mascara
Unless it’s waterproof, we normally overlook most mascaras in the summer. Then, Revlon launched this formula that leaves even the shortest lashes lifted, lengthened, and flake-free.
Revlon So Fierce Mascara, $6.99, available at Target
Maybelline Color Tattoo Longwear Cream Eyeshadow
The cream eyeshadow you fell in love with in high school is back and with a better formula. Yes, it still lasts 24 hours (seriously, try it), but with a smoother consistency, so finger-painting this pigment onto your lids isn’t quite as messy.
Maybelline Color Tattoo Longwear Cream Eyeshadow, $6.99, available at Target
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Source: Refinery29 – Samantha Sasso