Earlier this month, H&M announced a brand-new influencer initiative named The League. While the brand regularly works with influencers as new H&M collaborations and collections drop, The League is different because instead of one-off projects, this is a yearlong ambassador program with 23 influencers who all have unique takes on fashion. It officially launched the first weekend of Coachella, and I joined H&M’s kickoff of The League in Palm Springs, where I had a chance to meet the insiders and observe their approaches to style and content creation firsthand.
What immediately struck me about the program was its attention to diversity. It was inspiring to see a talent pool with a range of backgrounds, home bases, and audience sizes. And with access to all of the latest products drops from H&M, I paid close attention to their outfits and the ways they were styling them. Whether wearing bucket hats, power suiting, or belt bags, they’re tapping into the buzziest trends of the moment, all worn according to their personal style mantras. Ahead, I’m breaking down some of their coolest H&M outfits and highlighting their top styling tips. Go on to shop their outfits and find out their fashion advice for the season ahead.
Source: Who What Wear – Kristen Nichols