- On the newest episode of Business Insider’s Household Name podcast, we explore the story behind the making of Apple’s iconic "1984" Super Bowl commercial.
- The "Apple 1984" episode, released Wednesday, features interviews with some of the people who helped get the ad to air, including former Apple CEO John Sculley and Apple cofounder Steve Wozniak.
- We’ve highlighted some of the biggest revelations made on the podcast, as well as other stories shared with us that didn’t make the final cut.
- To listen to the full "Apple 1984" episode, subscribe to Household Name on Apple Podcasts, Stitcher, or Spotify.
Apple almost didn’t air its iconic, dystopian-themed 1984 Super Bowl commercial, former Apple CEO John Sculley tells Business Insider.
However, the commercial successfully made it to broadcast, and it became one of the most celebrated ads in history. The story behind the ad’s production is the subject of the latest episode of Business Insider’s podcast, Household Name. It examines the stories behind how the ad almost didn’t make it on TV, the on-set controversies, and the impact the commercial had on Apple in the 1980s.
The Household Name episode, "Apple 1984," is available on your favorite podcast app.
Here are some of the key takeaways we learned about the making of the 1984 Apple ad:
In 1984, Apple was developing the Macintosh personal computer, one of the first of its kind. The team at Apple working on the project was forced to move to a new building at the company’s headquarters. The team christened the building by hanging a pirate flag from the roof in honor of one of Steve Jobs’ sayings: "It’s better to be a pirate than join the navy."
Apple decided to produce a commercial for the Macintosh personal computer ahead of its launch, and turned to its go-to ad agency, Chiat/Day. Before creating Apple’s 1984 ad, Chiat/Day had produced earlier low-budget commercials for the company. That includes this commercial from a few years earlier, which features former talk show host Dick Cavett.
Source: Household Name
The director of the 1984 commercial was Ridley Scott, who has a history of directing dystopian-like movies, such as "Blade Runner," "Gladiator," and "Alien."
Stuart Wilson/Getty Images
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Source: Business Insider